Table 4 Point-of-sale characteristics, marketing material, placement, promotions and regulatory compliance, overall and across Arab vs. Jewish neighborhoods
From: IQOS point-of-sale marketing: a comparison between Arab and Jewish neighborhoods in Israel
Variable | Total (n = 129) n (%) | Population group | p value†| |
|---|---|---|---|---|
Arab (n = 48) n (%) | Jewish (n = 81) n (%) | |||
Point-of-sale characteristics | ||||
Type of store | ||||
 Convenience store with gasoline | 40 (31.0) | 11 (22.9) | 29 (35.8) | 0.440 |
 Convenience store-no gasoline | 58 (45.0) | 23 (47.9) | 35 (43.2) | |
 Grocery store/ supermarket | 21 (16.2) | 9 (18.8) | 12 (14.8) | |
 Other Ÿ | 10 (7.8) | 5 (10.4) | 5 (6.2) | |
Neighborhood socioeconomic status (SES) | < 0.001 | |||
 Non-residential | 17 (13.2) | 4 (8.3) | 13 (15.9) |  |
 Low | 37 (28.7) | 36 (75.0) | 2 (2.4) |  |
 Medium | 56 (43.4) | 7 (14.6) | 49 (59.8) |  |
 High | 19 (14.7) | 1 (2.1) | 18 (21.9) |  |
Marketing materials (any) | 103 (79.8) | 35 (72.9) | 68 (82.9) | 0.131 |
IQOS/HEETS | ||||
  Any ad/sign¶ | 59 (57.3) | 20 (57.1) | 39 (57.4) | 0.475 |
  Special display‡ | 39 (66.1) | 11 (55.0) | 28 (71.8) | 0.142 |
  Brand colors‡ | 45 (76.3) | 14 (70.0) | 31 (79.5) | 0.111 |
Cigarettes | ||||
  Any ad/sign¶ | 84 (81.6) | 26 (74.3) | 58 (85.3) | 0.162 |
  Brand names* | 25 (29.8) | 12 (46.2) | 13 (22.4) | 0.024 |
  Price stickers* | 60 (71.4) | 17 (65.4) | 43 (74.1) | 0.044 |
Visibility** | ||||
 IQOS | 16 (76.2) | 4 (66.7) | 11 (68.8) | 1.000# |
 HEETS | 70 (54.3) | 19 (39.6) | 51 (62.2) | 0.010 |
 Cigarettes | 81 (62.8) | 27 (56.3) | 54 (65.9) | 0.237 |
HEETS flavors; M (SD) | 4.2 (1.8) | 3.5 (1.9) | 4.6 (1.6) | 0.001^ |
IQOS/HEETS placement | ||||
 Within 30 cm of toys or candy | 20 (15.5) | 5 (10.4) | 15 (18.3) | 0.219 |
 Within 1 m of the floor | 10 (7.8) | 0 (0.0) | 10 (12.2) | 0.013# |
Price promotion | ||||
 IQOS/HEETS | 14 (10.9) | 4 (8.3) | 10 (12.2) | 0.479 |
 Other tobacco product | 33 (25.6) | 9 (18.8) | 24 (29.3) | 0.171 |
Prices; M (SD) | Â | Â | Â | Â |
HEETS | 30.2 (1.7) | 29.5 (1.2) | 30.7 (1.9) | < 0.001^ |
 Cheapest Philip Morris  International cigarette | 25.4 (2.1) | 24.5 (1.5) | 26.1 (2.3) | < 0.001^ |
 Most expensive Philip Morris  International cigarette | 38.5 (3.2) | 38.4 (1.4) | 38.9 (4.0) | 0.004^ |
Regulatory compliance | ||||
 Minimum age signage | 75 (58.1) | 23 (47.9) | 52 (63.4) | 0.070 |
 No smoking sign | 37 (28.7) | 18 (37.5) | 19 (23.2) | 0.088 |
 Plain packaging | 95 (73.6) | 30 (62.5) | 65 (79.3) | 0.027 |
 Display ban& | 19 (15.1) | 12 (25.5) | 7 (8.8) | 0.011 |