Table 3 Interactions with a Philip Morris International representative and Philip Morris International’s reaction to the point-of-sale display ban, overall and across points-of-sale in Arab vs. Jewish neighborhoods
From: IQOS point-of-sale marketing: a comparison between Arab and Jewish neighborhoods in Israel
Variable | Total (n = 69) n (%) | Population group | p value†| |
|---|---|---|---|---|
Arab (n = 21) n (%) | Jewish (n = 48) n (%) | |||
Specific IQOS/HEETS salesperson* | 25 (37.9) | 6 (28.6) | 19 (42.2) | 0.287 |
Interaction with Philip Morris International salesperson* | ||||
 Any interaction | 38 (60.3) | 16 (80.0) | 22 (51.2) | 0.029 |
 Provided direction on placement | 32 (50.0) | 13 (65.0) | 19 (43.2) | 0.106 |
 Provided information on the target market | 16 (25.8) | 2 (10.0) | 14 (33.3) | 0.050 |
 Provided direction how to communicate with consumers | 21 (35.0) | 7 (35.0) | 14 (35.0) | 1.000 |
 Provided information on IQOS/HEETS versus other tobacco products | 31 (51.7) | 13 (65.0) | 18 (45.0) | 0.144 |
Philip Morris International’s reaction to the point-of-sale display ban | ||||
 Any interference* | 51 (81.0) | 17 (89.5) | 34 (77.3) | 0.318 |
 Provided education regarding the tobacco legislation | 26 (37.7) | 11 (57.9) | 15 (34.1) | 0.096 |
 Advised on how to work around the tobacco legislation | 8 (11.6) | 5 (26.3) | 3 (6.8) | 0.050# |
 Provided free cabinets, display cases and/or signage to address the tobacco legislation | 36 (52.2) | 12 (63.2) | 24 (54.5) | 0.585 |
 Changed their promotional strategies for products such as electronic cigarettes and/or IQOS/HEETS | 7 (10.1) | 3 (15.8) | 4 (9.1) | 0.667# |
 Minimized the importance of compliance with the tobacco legislation | 4 (5.8) | 1 (5.3) | 3 (6.8) | 1.000# |
 Sold cabinets, display cases and/or signage to address the tobacco legislation | 8 (11.6) | 0 (0.0) | 8 (18.2) | 0.095# |