Fig. 1
From: IQOS point-of-sale marketing: a comparison between Arab and Jewish neighborhoods in Israel
How retailers describe IQOS/HEETS to customers: this shows the percentage of retailers who chose each statement (not mutually conclusive) about how they would describe IQOS/HEETS to their customers who might ask about their tobacco products or IQOS. The start sign denotes statistically significant differences, using Chi-square test (p < 0.05)